A series about how wine remembers — and how it learns.
Rooted in tradition. Driven by innovation.
Terroir, told through people and data.
The TerraVine Project is a cinematic editorial series exploring the collision of heritage and technology in the world's vineyards. We travel to the estates where soil sensors sit beside century-old vines, where satellite maps inform decisions once made by feel alone.
Each episode is a portrait of a place and the people bent on its future — growers, scientists, and dreamers proving that precision and poetry can share the same hillside.
To document the moment an ancient craft becomes a data science — and to make sure the soul of the vineyard survives the upgrade.
We believe the future of wine won't be decided by tradition or technology alone, but by the conversation between them. TerraVine is that conversation, on film.
Three worlds, one vineyard.
Every story we tell sits somewhere across three ways of meeting the future of wine.
Old WorldLegacy
Centuries of accumulated knowledge held in family, place, and ritual. Here, technology must earn its seat at a very old table — adopted carefully, on tradition's terms.
New WorldPragmatism
Younger regions unburdened by orthodoxy, free to experiment. Data and intuition advance together, and results — not heritage — make the argument.
Emerging WorldLeapfrogging
New frontiers skipping straight to the frontier — adopting sensors, satellites, and models without a century of habit to unlearn. The future, written first.
The same drone means three different things depending on which world it lands in.
How we tell the story
Every story we tell follows the wine on one journey, from the soil to the future of the vine.
In the Vineyard
Drones and soil sensors read the living plant.
In the Cellar
Optical sorting and fermentation monitored in real time.
Beyond the Barrel
Provenance, packaging, and the direct line to the drinker.
The Vine's Future
Climate modelling, new varieties, and the next wine map.
Figures from OIV, trade and academic sources; directional, and cited in our factbase.
Why TerraVine
coming soon
I have spent twenty years building and running businesses, usually where an old way of doing things meets a new one. Wine has been the constant alongside that work.
In 2018 I travelled through the Cape with a microphone and sat down with four winemakers, recording how they thought about their soil, their craft, and the drought they were already fighting. Then work took over and the recordings sat untouched for seven years. TerraVine began as the decision to go back to them.
It follows one question across wine and the wider world of agriculture: how does an industry thousands of years old take in new technology without losing what made it worth keeping? I am not neutral on that question. I think it is the most interesting thing happening in any old industry, and I want to tell it properly, with the people living it.
Alongside TerraVine I am the founder of a Singapore-based advisory firm and a former CEO, and I have spent my career at the meeting point of strategy, operations and technology. I hold a WSET qualification and an IHK certification as Assistant Sommelier, and I have been a serious student of wine for twenty years.
Markus Schneider, Founder
Help us tell the story of wine's next chapter.
We partner with estates, technologists, regions and sponsors who share a belief: that tradition and innovation belong in the same row.